Award-winning graphic designer Alexander Isley said that “A brand is the promise of an experience.” If you think about it, logos and taglines are one-dimensional. Their mission is to catch your attention, evoke curiosity, and perhaps ignite an emotional connection over time. Undergoing a brand refresh was a bit daunting for me at first. I had built up equity in my logo of about 15 years. People knew my mark and clients always referenced my sale signs and riders. As it turns out, going through the process of creating a new logo was cathartic. I had to keep in mind that providing stellar service to my clients doesn’t emanate from the perfect logo. It comes from trust, experience, hard work, and my expert knowledge of the market.
The cornerstone of my brand has always been founded on the idea that I provide expert real estate representation. That will never change. Since my brand is my name, I take this stuff pretty seriously. If you think about megabrands like Coca-Cola, Apple, and Amazon, the first thing the brain conjures up isn’t the colors of their respective logos, but rather visceral human connections to the experience. That is to say – how does it feel when you sip that ice cold Coke, when your iPhone helps you move through your day, and when you can get pretty much anything delivered the next day with a click?!? Obviously, Jeff “City” Block and the City Block Team isn’t exactly a megabrand, but my goal is to always deliver awesome service and perfect the client journey from start to finish.
Over the next couple of weeks, I’ll be rolling out this new branding, and I am especially excited about my new signs. Big thanks to everyone at Compass Philly for ‘helping me get out of my own way.’ It was truly a challenge (My previous logo’s cyan blue color was running through my veins.) Change is hard, but change is good. The best is yet to come and it’s #comingsoon.
Big thanks to Philly Pretzel Factory for this custom creation on #NationalPretzelDay. It really cuts the mustard!
Spring is here!
Jeff “City” Block
Neighborhood News, Etc.
Philly’s Going Dockless
Philly just announced a pilot program that will debut later this year. The new fleet will consist of electric pedal-assist bikes. Get this –
you don’t have to return them to a specific station. Riders can find them and leave them just about anywhere. You will reserve the bikes by app (of course). Read more from Philly Mag hereor read a more detailed plan from The City’s Office of Transportation, Infrastructure and Sustainability here.
Some cool restaurants around the city will offer an exclusive menu item or a prix fixe vegan menu comprised of dishes that best represent their respective culinary styles. Some proceeds from the week will be donated toMisfit Manor, an amazing rescue whose mission is to rescue, rehabilitate and re-home at-risk animals. Their tagline is “Different doesn’t mean unlovable.” More info on Philly Vegan Restaurant Week here.This event kicks off on 4/28. Follow on Insta here.
Note: I eat a lot of stuff but love vegan as well. And most of these restaurants are not vegan, so something for everyone.
West Philly is the place to be tomorrow if you have kids and dogs. Shop one-of-a-kind finds and enjoy other family activities like clay play for kids and Face Painting – Free! Tangle Movement Arts will also perform along with other entertainers. You can check out the full schedule and other details here. Don’t miss tasty offerings by Darling Nikki’s BBQ, Weckerly’s Ice Cream and more.
There’s a lot of Old stuff at the Navy Yard this weekend. That’s because it’s the Philadelphia Antiques and Art Show 2019. Ticket prices, a list of exhibitors, and other information can be found here. There’s plenty of free parking and even a cafe and bar on the show floor serving up gourmet grub. Lectures and tours and well as meet and greets happen tomorrow as well. Hunting for treasure is a great way to spend the day.
Spotlight Property of the Week
870 N Pennock Street #B
JUST REDUCED ART MUSEUM NEIGHBORHOOD with GARAGE PARKING/DECK OPEN HOUSE: SATURDAY 1:30 p.m. – 2:30 p.m.
2 Bed | 1.5 Bath $360,000Sweet and spacious residence with Garage Parking on a quiet block in Fairmount/Brewerytown. Hardwood floors, high ceilings. Large, open main floor plan with stainless and granite kitchen. Awesome location for food, drink, and coffee–right by Girard Avenue’s new Restaurant Row and Fairmount Avenue. Walk to the park and Schuylkill River Trail. Close to Whole Foods and everything the Art Museum neighborhood has to offer.
The following properties are not yet listed on the MLS – but they will be in the weeks ahead!
That means as an ATB newsletter subscriber, you know about these opportunities before the general public.
634 Spruce Street
5 Bed | 2 Bath | 2 Half Bath
264 S 9th Street Deeded Garage Parking on Block
4 Bed | 2.5 Bath
248 S Warnock Street
Wash West Expanded Trinity
2433 Fitzgerald Street
2 Bed | 2 Bath $159,000
2004 Delancey Street
6 Bed | 5 Bath | 2 Half Bath $4,500,000
109-11 Pine Street
4 Bed | 3.5 Bath
502-504 S 41st Street
9-units/8-car Parking $1,650,000
921 Clinton Street
3 Bed | 3.5 Bath $1,590,000
276 S 23rd Street
JUST REDUCED OPEN HOUSE: SUN 12:30 – 1:30 p.m.
4 Bed | 3 Bath | Parking
713 N 6th Street
612 W Upsal Street
6 Bed | 2.5 Bath | Parking $885,000
4611 Osage Avenue
6 Bed | 3.5 Bath | Garage $775,000
1017 S 46th Street
4 Bed | 2.5 Bath
4217 Osage Avenue
OPEN HOUSE: SAT 11:30 – 1:00 p.m.
4 Bed | 2.5 Bath
4713 Baltimore Avenue
Brand New Listing
1613 Lombard Street
3 Bed | 2 Bath
1500 Chestnut Street, #20K UNDER CONTRACT
2 Bed | 2.5 Bath $479,900
1908 Cambridge Street, #A
3 Bed | 3 Bath $475,000
4837 Hazel Avenue
229 S Farragut Street
870 N Pennock Street, #B
SPOTLIGHT PROPERTY OPEN HOUSE: SAT 1:30 – 2:30 p.m.
Just a quick reminder that I’m always humbled by and appreciative of your referrals. If you have a friend or family member that is in need of expert real estate representation, please send them my way. Be assured, I will do my best to exceed their expectations! Thanks for taking the time to read this issue of Around the Block. See you next week.
Compass Pennsylvania, LLC is a licensed real estate broker and abides by Equal Housing Opportunity laws. All material presented herein is intended for informational purposes only. Information is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdrawal without notice. No statement is made as to the accuracy of any description. All measurements and square footages are approximate. This is not intended to solicit property already listed. Nothing herein shall be construed as legal, accounting or other professional advice outside the realm of real estate brokerage.