Today’s smart real estate marketers are trying new things. From guest blogging to podcasts and from out-of-the-box client events to community philanthropy, differentiating in a crowded market takes a rock-solid strategy and sound execution plan. To me, marketing Philadelphia’s properties is akin to marketing Philadelphia – which is something I’ve done for decades. From working with GPTMC/VisitPhilly.com and The Delaware River Waterfront Corporation to creating editorial for Philadelphia Style Magazine, I’ve had a love affair with our great city since moving to Center City in 1991. When I’m not in front of my Mac, you can catch me at the Kimmel Center, The Arden or hanging out alfresco style along 18th/Rittenhouse Park.
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